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Medium Reading and Writing · Information and Ideas · Command of Evidence · MCQ
76543210Participants’ mean rating(1–9; higher values = more positive)Helpfulness of reviewAttitude toward reviewed productParticipants’ Responses to Three Review Conditions no anger (control) high anger low anger
  • For each data category, the following bars are shown:
    • no anger (control)
    • high anger
    • low anger
  • The data for the 2 categories are as follows: 
    • Helpfulness of review:
      • no anger (control): 6.75
      • high anger: 6.08
      • low anger: 6.85
    • Attitude toward reviewed product:
      • no anger (control): 2.23
      • high anger: 1.83
      • low anger: 2.15

To understand how expressions of anger in reviews of products affect readers of those reviews, business scholar Dezhi Yin and colleagues measured study participants’ responses to three versions of the same negative review—a control review expressing no anger, a review expressing a high degree of anger, and a review expressing a low degree of anger. Reviewing the data, a student concludes that the mere presence of anger in a review may not negatively affect readers’ perceptions of the review, but a high degree of anger in a review does worsen readers’ perceptions of the review.

Which choice best describes data from the graph that support the students’ conclusion?

  1. A

    On average, participants’ ratings of the helpfulness of the review were substantially higher than were participants’ ratings of the reviewed product regardless of which type of review participants had seen.

  2. B

    Compared with participants who saw the control review, participants who saw the low-anger review rated the review as slightly more helpful, whereas participants who saw the high-anger review rated the review as less helpful. 

  3. C

    Participants who saw the low-anger review rated the review as slightly more helpful than participants who saw the control review did, but participants’ attitude toward the reviewed product was slightly worse when participants saw the low-anger review than when they saw the no-anger review. 

  4. D

    Compared with participants who saw the low-anger review, participants who saw the high-anger review rated the review as less helpful and had a less positive attitude toward the reviewed product. 

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id cb_question_bank:18add7f6-d0a9-42d5-a50b-84b252e8f892 · question d5b9ed0d · JSON