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? Reading and Writing · None · None · MCQ Q7

In the early days of television in the 1940s, many people thought that US television programs would rely on the financial support of ad agencies and commercial sponsors, much like radio did. But advertisers hesitated to jump into a new space, of new to the US’s (particularly at a time when the manufacturing)/(involvement in World War II. Broadcasters,) like the (television sets was stalled due)/(National Broadcasting Company) (NBC), needed to persuade advertisers to support their programming despite not knowing whether there would be a robust television audience to begin with. Which choice best describes the function of the underlined phrase in the text as a whole?

  1. A

    It compares the beginnings of radio programming with the beginnings of television programming in the United States.

  2. B

    It identifies a specific reason behind some advertisers’ hesitance to support television.

  3. C

    It describes how broadcasters attempted to convince advertisers to support television.

  4. D

    It explains why a type of television programming was popular at the time.

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